In the second half of 2021, a very small team of Telenor Hungary, the country’s second biggest telecom company and the agency was already in full swing preparing the brand transition strategy for early 2022. While we were focusing on the launch of the new brand Yettel Hungary, we wanted to say goodbye to the old name with a worthy campaign. We were looking for an opportunity to authentically showcase the company's technological connectivity and ethos for the company's employees (and the general public), without revealing the brand change that was in the pipeline.

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