When on a rapid growth trajectory, business strategists need to rethink the so far given: How do you get 13,000 people from 40+ separate brands in 100+ locations to support and push the same brand? How do you move from a strategic management holding company brand to become a leading technology brand in multiple industry sectors? At the end of 2019, Körber began a comprehensive strategic brand development which touched all areas of the business and created an employee-engaging and distinctive customer-facing brand fit for an internationally growing technology group.

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