Feel the color PDF

Coca-Cola in Spain launched for the third time its change of image. The strategy bet for the return of their historical red colour. We wanted to do something different to play tribute to the colour, and we created the ‘Feel the colour” exhibition, the first Monochromatic Exhibition around the colour red.   We bet on the powerful colour (red) to serve as a focus during the event in order to created something that was never done; give the opportunity to the visitors to choose how the colour red smells, tastes, is heard, seen and felt through different experiments.