Equal dictionary PDF

Arçelik strives to empower women and support gender equality with its diversity strategies as well as becoming a signatory of UN’s Women's Empowerment Principles and HeForShe in the recent years. Arçelik had launched many communication campaigns and put efforts to eliminate gender-discriminative exercises and attitudes in the society and business life just like many other brands. However, gender discriminative discourse was still a growing problem in the society. With this in mind, we launched a digital solution called “Equal Dictionary” on International Women’s Day to raise awareness and leverage Arçelik’s brand perception with an action-oriented and game-changer plan.