In 2021 PAE launched its first B2B content marketing campaign. For SMEs, PAE developed an audiovisual series on the success cases of the SMEs that participate in PAE’s SMEs CSR Program (27,968 clicks on the links to the videos); an invitation to attract providers (170,004 views); a podcast (6,370 clicks); a website (5,209 views); a blog (20 articles) and promotions of the Program’s Facebook fanpage (followers increased by 21%). For big business customers, PAE developed an advertising spot, ads in 24 newspapers and magazines, banners in 39 news portals and posts on social networks (2,269 clicks on the video link).

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