The Indonesian Directorate General of Taxes (DGT) introduced e-Filing program to address the problem of low tax compliance and to adapt to the digital era. The challenge was facing public who did want to buy tax issue. Since 2015, e-Filing introduced to public. A 360-degree marketing strategy was adopted to shift taxpayers behaviors toward reporting tax returns by using e-Filing. As result, by the end of April 30, 2019 the number e-Filing users was 11 million or 91,4 percent of all reporting taxpayers.

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