Ekol global logistics company, addresses gender equality problem in its projects undertaken in a male-dominant sector in developing country like Turkey thereby setting an example to other male-dominant logistics companies. Ekol seeks to create awareness about gender roles and introduce workplace model emphasizing gender equality through EKOLITY. The sessions held for EKOLITY include playing first board game with gender equality theme designed for adults. In that respect the deep-rooted idioms, old sayings and lyrics that despise women are uncovered and the players are encouraged to avoid using them while participants of the meetings held to create awareness discuss the issue

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