Even though there are clearly marked parking places for people with disabilities, in Split-Croatia, many drivers don’t respect them. Another big problem is huge number of falsified disability parking cards. The Client ‘Split parking’ decided to personalize PWD places to shock and embarrass citizens. Six faces of campaign were chosen and their portraits with main message were placed on PWD parking places. Campaign spread to other cities and the initiative to change the regulations dealing with disability parking card protection was started. Result: decrease in number of offenses, high engagement of the citizens and wider community, changes to Regulation started.

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