Digital Empowers PDF

With the #DigitalEmpowers campaign TCS was able to develop a creative way of not only raising awareness of its brand, but also highlight the key global issues that are facing the world today to its target audience.   TCS was able to highlight how digital technology can help with issues around education, equality, planet and access to resources, through a medium that resonated with delegates and influencers attending WEF 2017- thought leadership content.  In addition, the campaign itself was a collaborative and integrated one, which was driven by digital media.