DENZA: Hitching a ride to fantastic reviews PDF

In China, where international auto brands dominate, many were not even keen to test drive (let alone buy) a new, local brand of electric vehicle (EV). By staging the largest ever free chauffeur and test drive service in China, DENZA not only helped erase long-held doubts about EVs while impressing the critics with its performance, but boosted sales leads far beyond its original target.