The launch of Caffè Vergnano in the Greek market addressed to specific audiences, such as Media, Clients, Internal Audiences in an experiential way. The brand has more than 140 years of heritage and a tagline "A matter of Choice". We creatively deconstructed every aspect of its narrative, presenting in this way the whole DNA of it: a matter of family, quality, respect, sustainability & taste. An experiential journey that introduced to the guest the brand history, product origin, values, and philosophy in an engaging way, aiming at capturing its values as vividly as possible.

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