Romania ranks last in EU for registered blood donors. People donate massively when there’s a tragedy on the news. Without news, transfusion centers are empty for months. The Romanian Red Cross wanted to educate people to donate blood constantly. In order to put blood donation constantly on the news, we convinced the most important tv stations to "donate" their microphones, and replace them with the microphone flag we created, as a call for blood donors -"Donate Blood Today". 12 national main stations got involved for free and blood donation achieved presence every day, in front of millions of people.

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