Indeed is the world’s largest employment related search engine. Collaborating with the world’s top “anime” “ONE PIECE”, a series of live-action commercials were made based on characters from the anime and their unique jobs. 5 key characters portrayed by celebrities encouraged job seekers to “join the team” in dream jobs such as “weather forecasting”, “recipe development and assistant chef” and “appear as an extra in a graphic shoot”. The creative format and carefully planned communication strategy helped enhance awareness for Indeed Japan, increasing overall access and use of the search engine to number 1 in Japan.

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