In 2021 the NSW EPA engaged Horizon to produce a social media campaign for their Love Food Hate Waste (LFHW) program to motivate NSW residents to reduce food waste. Horizon delivered an integrated social strategy that combined behavioural insights, social trends and highly shareable waste-free recipe content. Horizon took the campaign to an extraordinary level, producing a charming, conversational and sometimes cheeky content series that has seen the LFHW channels explode. Unlike other campaigns, success was quantified by outstanding positive behaviour changes to food waste – a key outcome.

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