Aston Martin Lagonda’s new sustainability report has focussed worldwide attention on the iconic car manufacturer’s accelerating commitment to sustainability. With sustainability shaping decisions by investors and buyers of high-performance, ultra-luxury vehicles as never before, understanding and awareness of Aston Martin’s sustainability strategy and performance is vital to the company’s future. To achieve this, the report centres on stakeholders’ expectations and needs, harnessing a distinct brand identity, ‘Racing. Green.’, and compelling content to drive high-impact communications. The report exceeded expectations, outperforming KPIs including enhanced ESG ratings and heightened engagement on sustainability across the company’s global digital platforms.

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