Manifest of Self-Confidence campaign follows recent initiatives on promoting gender equality. The campaign draws attention to challenges faced by teenage girls – first period, stigmatization of menstruation, awkwardness, consequent complexes and reduced self-confidence – and their negative impact on women’s future leadership. The problems are especially apparent in Russia where generations born in the Soviet Union consider it inappropriate to discuss women’s health issues openly. Low self-confidence may persist through adult years making it more difficult for women to unlock their potential and become leaders. The campaign helped millions of girls feel self-confident creating the prerequisites for their future success

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