Jófogás, the largest digital marketplace and one of the leading e-commerce brands in Hungary believes in the power of preloved items: purchase them to open a new chapter in their sagas. Jófogás spread the preloved concept via a data-led, intergrated storytelling campaign with creative OOH media solution to drive ad placements and national brand recognition. Results: 20% increase in total ad placements; 2X increase in outdoor brand recognition (source: Penetrace); 15.1M media impressions (out of a total 10M in Hungary); 2.4M direct reach & 134K engagement in social media; 1.4M direct reach & 142K unique link clicks via B2C eDMs.

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