Latvian gas station chain Circle K invests a lot of work to improve its services and customer experience. To tell this story we created something hard to ignore – a love ballade for Circle K customers. What we didn’t see coming was a viral hate response about an accident with safety poles at gas stations that became huge on social media. We didn't panic and used this opportunity to turn defect into effect - in less than 24 h we created response video with alternative song as a reply to complain that quickly become even more viral than original ballad.

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