Message from the IPRA President: Women’s Influence in the PR Industry March 2025
(Comments)
7 hours, 43 minutes ago
Dear friends and colleagues,
Every year on 8 March, the world celebrates International Women’s Day, a day dedicated to honoring the social, economic, cultural, and political achievements of women. While this day is widely recognized as a moment to advocate for gender equality, it also plays a crucial role in shaping the global public relations industry. The evolution of PR and the increasing visibility of women in the field demonstrate the symbiotic relationship between this profession and the movement behind International Women’s Day.
What about us?
The PR industry has long been a field where women thrive. IPRA's 70-year history stands as a testament to this. Today, women make up a significant majority of the global PR workforce, with estimates indicating that nearly two-thirds of PR professionals are women. However, despite this numerical dominance, leadership positions in top agencies and corporate PR departments are still disproportionately held by men. International Women’s Day serves as an reminder of the need to bridge this gap and ensure equal opportunities at all levels of the profession.
Female leadership in PR: challenges and progress
Despite the growing number of women in PR, challenges such as gender pay gaps, underrepresentation in executive roles, and work-life balance struggles persist. However, progress is being made, with many organizations actively promoting women into leadership positions and advocating for equal pay policies. Mentorship programs, industry awards celebrating female excellence, and women-led PR firms are all contributing to a more equitable industry. Indeed, our own Golden World Awards every year attract winning entries that are about female empowerment. Tell us your story here.
The future of PR and gender equality
International Women’s Day is more than just a celebration; it is a call to action that deeply intersects with the PR industry. From raising awareness about gender equality issues to shaping corporate responsibility initiatives, PR professionals play a crucial role in advancing the global conversation. Ensuring that women not only participate but lead in shaping the narrative will be the key to its continued success.
Kind regards,
Nataša Pavlović Bujas
IPRA President 2024 – 2025
Share on Twitter Share on Facebook
Comments