Invitation to an IPRA webinar on Populism and crisis response: the Morandi Bridge collapse: 11 July 2024
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1 week, 3 days ago
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Populism and crisis response: the Morandi Bridge collapse will be presented by Luciano Luffarelli on Thursday 11 July 2024 at 12.00 GMT/UCT (unadjusted).
What is the webinar content?
In August, 2018, the Ponte Morandi Bridge collapsed, killing 43 people. The bridge’s managing company was immediately blamed for lack of maintenance and there was a poor media response. However, there was more than just a case of mismanaged crisis communication: Italy’s populistic ruling parties used social media to amplify public outrage, dragging into the crisis also its shareholders, the Benetton family, and the entire corporate Italy.
How to join
Register here at Airmeet. (The time shown should adjust to your device’s time zone.)
A reminder will be sent 1 hour before the event.
Background to IPRA
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
Background to Luciano Luffarelli
Luciano started his professional career as a financial journalist in Milan. After being appointed International Press Officer at Olivetti, he served as head of communication in Autogrill, Allianz-Ras and Banca Monte Dei Paschi di Siena. After a gap year, he worked as a communication consultant. Luciano graduated, Magna cum Laude, at EMScom, the executive master of science in communication management, at the Università della Svizzera Italiana and the UCLA Anderson school of management (Los Angeles). Luciano is also an adjunct professor in issues and crisis management at the Milan-based Università IULM.
Contact
International Public Relations Association Secretariat
United Kingdom
Telephone +44 1634 818308
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