Invitation to an IPRA webinar on Artificial Intelligence: 14 December 2023

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11 months, 4 weeks ago

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar PR and AI: communication in the age of change will be presented by a team from the University of Alicante  on Thursday 14 December 2023 at 12.00 GMT/UCT (unadjusted).

What is the webinar content?

The webinar will reflect on the concept of intelligence from two perspectives: PR intelligence and intelligence led by PR. We will explore how powerful technological innovation, such as AI, may become.  Aspects such as AI in teaching and PR practice will be discussed. The team will also present an academic perspective, to analyze the dilemma of this new technology in which the real world and the digital world become indistinguishable.

How to join

Register here at Airmeet. (The time shown should adjust to your device’s time zone.)

A reminder will be sent 1 hour before the event.

Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org

Background to our speakers

The webinar is presented by the team from the University of Alicante with expertise in communication, social psychology, and IT. The team will draw on their international experience from Spain, South America, Belgium, and Canada. The team comprises Rosa Maria Valdés, professor communication and social psychology; Alba Santa Soriano, associate professor communication and social psychology; and, Dr Cristina Cachero, senior lecturer IT languages and systems.

Contact

International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308

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