Invitation to an IPRA webinar on AI and PR ethics: navigating the future with IPRA’s gold standard: 10 April


(Comments)

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar AI and PR ethics: navigating the future with IPRA’s gold standard will be presented by Dr. Marko Selaković and Svetlana Stavreva  on Thursday 10 April 2025 at 12.00 GMT/UCT (unadjusted).

 

What is the webinar content?

This exclusive webinar focuses on IPRA’s new Gold Paper “Ethical standards and guidelines for the use of Artificial Intelligence in public relations” The webinar will discuss how AI is reshaping PR, the ethical challenges in AI-driven communication, and actionable guidelines for responsible AI use. Participants will gain insights into IPRA’s latest standards and the real-world applications to future-proof PR strategies.

 

How to join

We are now using MS Teams. There is no pre-registration. Simply click on the link below on the day. And please mute your microphone and turn off your video.

 

Join on your computer, mobile app or room device

Click here to join the meeting

Meeting ID: 933 093 628 259 

Passcode: DY3K2G 

Download Teams | Join on the web

Learn more | Meeting options

  

Background to IPRA

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org

 

Background to the speakers

Dr. Marko Selaković is a strategic communication expert and Assistant Professor and Deputy Director at the SP Jain School of Global Management in Dubai. Stavreva Svetlana is a former public relations and communication professional at IBM in Europe and a current IPRA Board Member. She was IPRA President 2019 – 2020.

 

Contact

International Public Relations Association Secretariat

United Kingdom

[email protected]

Telephone +44 1634 818308

 

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