Thought Leadership Essays
Heavyweight PR Stunt Provides Fitness Lift
By: Thomas J. Madden 15/02/2010
Thomas J. Madden dreamt up an ostensibly gimmicky product to make a serious point about obesity in a humorous way and at the same time help clients in the fitness and weight-loss market.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
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- Andrew Blum
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