Thought Leadership Essays

ITL #447   Good governance: what PR professionals can bring to the boardroom

By: Sandra Sinicco 08/11/2021
author"s portrait Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

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ITL #199 The new face of PR: mathematics, big data, technology and creativity

By: Sandra Sinicco 12/12/2016
author"s portrait If public relations is to deliver the results clients crave, practitioners must embrace new ways of working. By Sandra Sinicco.

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