Thought Leadership Essays

ITL #370   IPRA Golden World Awards: outstanding recognition in turbulent times

By: Rob Gray 11/05/2020
author"s portrait Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.

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ITL #316 IPRA Golden World Awards 2019: what the judges look for

By: Rob Gray 24/04/2019
author"s portrait GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.

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ITL #266 New IPRA Members Emeriti: in recognition of distinguished service

By: Rob Gray 23/04/2018
author"s portrait Jane Hammond, Loula Zaklama, Richard Linning and Johanna McDowell have been accorded IPRA Member Emeritus status. Why has this rare honour been conferred by the IPRA Board and what does recognition mean to the recipients? By Rob Gray.

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ITL #259 IPRA Golden World Awards: the impact of winning

By: Rob Gray 27/02/2018
author"s portrait The IPRA Golden World Awards for Excellence 2018 has opened for entries. What did success mean for last year’s GWA Grand Prix winner Weber Shandwick? By Rob Gray.

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ITL #218 Breathless with anticipation: countdown to the Golden World Awards 2017 deadline

By: Rob Gray 01/05/2017
author"s portrait The IPRA GWAs are the only truly global PR awards. The good news is, there’s still time to enter this year’s competition. By Rob Gray.

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ITL #206 How to win: IPRA Golden World Awards 2017

By: Rob Gray 06/02/2017
author"s portrait IPRA GWA judges share what they look for in a successful campaign and set out the advantages of winning one of these prestigious international PR accolades. By Rob Gray.

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Voice Of The World

By: Rob Gray 13/10/2006
author"s portrait Robert Gray picks out some telling findings from a hugely ambitious global opinion research project, before ruminating on an IPRA e-group discussion on the meaning of coconuts. Yes really, coconuts!

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