Thought Leadership Essays
AppLabs Re-branding Elicits Applause
By: Reema Sarin 09/10/2008
A thorough re-branding exercise has allowed Indian company AppLabs to communicate values such as consistency, reliability and confidence to its clients and partners, raise its profile globally and achieve higher ratings from industry analysts. By Reema Sar
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
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- Anne Bleeker
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- Ann Marie Gothard
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- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
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- Arunava Khan
- Arwa Husain
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- Ashraf Shakah
- Ashwani Singla
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