Thought Leadership Essays

ITL #71 Collision culture: gaining an innovative edge through cross-pollination

By: Rachel Bell 30/04/2014
author"s portrait Technological change and the lightning speed of global communications are fuelling the creative collision of ideas. Businesses able to spot the cultural trends and make the most of disparate thinking will put themselves at an advantage. By Rachel Bell.

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The Swing from Advertising to PR

By: Rachel Bell 16/04/2010
author"s portrait At a time of message clutter and media fragmentation, PR is proving adept at reaching and engaging with audiences. Rachel Bell considers whether an enhanced role in consumer marketing beckons.

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