Thought Leadership Essays

ITL #443   Sustainable solutions: why climate action needs to be the headline

By: Rachana Panda 11/10/2021
author"s portrait The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.

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ITL #175 Hybridisation of Communications and Marketing: end results in mind

By: Rachana Panda 13/06/2016
author"s portrait In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.

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