Thought Leadership Essays

A year of ethics and energy

By: Philip Sheppard 03/12/2007
author"s portrait Philip Sheppard looks back on his 2007 presidency and casts an eye to the future.

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Emotional Connection (Woof!)

By: Philip Sheppard 02/10/2007
author"s portrait It is often said that man’s best friend is a dog. Philip Sheppard forms an unexpected attachment to a bronze pooch.

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From Bali and all points west to London

By: Philip Sheppard 01/08/2007
author"s portrait Philip Sheppard looks forward to a couple of major IPRA events.

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Truth and Belief

By: Philip Sheppard 24/07/2007
author"s portrait Philip Sheppard ponders the ethical challenges that arise when promoting faith-based tourism, exploring what may or may not conflict with IPRA Codes.

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The Code of Brussels

By: Philip Sheppard 23/04/2007
author"s portrait Philip Sheppard provides an update on his activities as IPRA President, salutes an online re-design and draws attention to some important diary dates.

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Ethics: from ancient Athens to modern Brussels

By: Philip Sheppard 02/02/2007
author"s portrait Philip Sheppard explains why he has chosen Ethics in PR as the theme for his year as IPRA President and picks out a couple of key points from the new Code of Brussels that relate to the good conduct of public affairs.

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