Thought Leadership Essays

ITL #553   The future of the industry: 10 trends in PR

By: Patrik Schober 04/12/2023
author"s portrait It’s vital that the public relations industry stays on top of major global trends. By Patrik Schober.

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ITL #360 Public relations 4.0: challenges and opportunities for a new PR stage

By: Patrik Schober 02/03/2020
author"s portrait In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.

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