Thought Leadership Essays

ITL #119bis Transcending digital borders: How the Arab World’s is integrating social media with traditional PR

By: Nidal Abou Zaki 06/05/2015
author"s portrait Internet penetration in the Arab World is projected to rise rapidly over the next couple of years. As a result, maximizing social media opportunities is increasingly important. By Nidal Abou Zaki.

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Is the Brand Still King in the Middle East?

By: Nidal Abou Zaki 02/10/2007
author"s portrait Some pundits have predicted the death of famous brands in the Middle East through a combination of anti-western feeling and the arrival of flexible newcomers. By Nidal Abou Zaki.

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