Thought Leadership Essays
ITL #449 From journalism to PR: how insider media knowledge can give PR pros an edge
By: Michelle Mekky 22/11/2021
Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
- Anne Bahr
- Anne Bleeker
- Anne Costello
- Anne Dorte Bach
- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
- Astrid von Rudloff
- Athena Wang
- Ava Lawler
- Barbara Crowther
- Barbrha Ibáñez
- Bart de Vries
- Ben Finzel
- Benjamin Haslem
- Ben Maynard
- Ben Petter
- Ben Petter
- Ben Rachel
- Beth Garcia
- Bianca Ghose
- Bidemi Zakariyau
- Bill Cowen
- Bill Margaritis
- Bill Royce
- Binda Rai
- Blair Peberdy
- Bob Grove
- Bob Pickard
- Borja Iglesias
- Bosco Marti
- Brendan Bracken
- Brendon Craigie
- Brian Moriarty
- Bridget Marcou
- Bronwen Andrews
- Bruce Berger
- Bruce Coppa
- Bryan Harris
- Bryan H. Reber
- Burghardt Tenderich
- Burton St. John III
- Camilla Flatt
- Camilla Lercke
- Candice Teo
- Carbo Yu
- Carlo Ennio Stasi
- Carlos A. Mazalán
- Carol Borchert
- Carol Levine
- Carolyn Tieger
- Caryn E. Medved
- Catherine Arrow
- Cem Ýlhan
- Ceyda Aydede
- Charlotte Chunawala
- Charlotte West
- Cheryl Krauss
- Cheryl Moore
- Chris Atkins
- Chris Bailey
- Chris Dobson
- Chris Genasi
- Christal P. McIntosh
- Christiaan Prins
- Christian Krpoun
- Christina Forsgård
- Christina Kim
- Christine L Ammunson
- Christof Ehrhart
- Christophe Ginisty
- Christopher Storck Ph.D
- Christoph Schwartz
- Ciro Dias Reis
- Claire Spencer
- Claire Walker
- Claudia Gioia
- Claudia Macdonald
- Claudia Pritchitt
- Claudia Wittwer
- Claudine Moore
- C Lekha
- Colette Ballou
- Colin Shevills
- Courteney Jung
- Crispin Manners
- Daisy Pack, HUNTER
- Dale Fishburn
- Dale Lovell
- Damien Ryan and Lauren Goble
- Damon Hunt
- Dana Oancea
- Daniel Kent
- Daniel Rolle
- Daniel Silberhorn
- Daniel Tisch
- Daniel Verpeaux
- Danijel Koletić
- Danny Cox
- Dan Perlet
- Daphne Liew
- Dave Heinsch
- Dave Robinson
- David Alexander
- David Amerland
- David Brain
- David Croasdale
- David Eisenstadt
- David Fine
- David Fraser
- David Huerta
- David Ketchum
- David Landis
- David Lian
- David Liu
- David Remund
- David Zucker
- Dean Kruckeberg
- Debbie Hindle
- Deb Camden
- Deborah Charnes Vallejo
- Deborah Gray
- Deepa Dey
- Deeped Niclas Strandh
- Deepshikha Dharmaraj
- Dejan Verčič and Ansgar Zerfass
- Delia Sieff
- Delphine Jouenne
- Dennis de Cala
- Dennis Landsbert-Noon
- Derrick Pieters
- Dessislava Boshnakova
- Diana Verde Nieto
- Dian Wahlen
- Didier Lagae
- Dilip Cherian
- Dimitri Schildmeijer
- Dionne Clemons
- Djohansyah Saleh
- Dorle Riechert
- Dr. Clāra Ly-Le
- Dr. Dean Kruckeberg
- Dr. Jens Seiffert-Brockmann
- Dr. Joseph A. Brennan
- Dr. Nikolina Ljepava
- Dr. Philsouphian
- Dr. Sabine Einwiller
- Dr Sabine Hückmann
- Dr. Simeon Mellalieu
- Duygu Cavdar
- Edd Fuentes
- Eike Alexander Kraft
- Eirik Øiestad
- Elaine Cameron
- Elaine Cruikshanks
- Elena Baikaltseva
- Elena Fadeeva
- Eleonora Leone
- Elina Melgin
- Elisabeth Hilsdorf
- Eliza Hazlerigg
- Ellen Gunning
- Ellen Lubell
- [email protected]
- Ellen Raphael
- Emily Teitelbaum
- Emma Dale
- Emma Dale
- Emma Johnson
- Emma Kane
- Emma Kelly
- Emmanuel Goedseels
- Emma Richards
- Eric Dragt
- Erika Pope
- Erik Jonnaert
- Erik van de Nadort
- Ernst Primosch
- Esmé Gibbins
- Esther Cobbah
- Eszter Szabo
- Etsuko Tsugihara
- Evadney Campbell
- Eva Sogbanmu
- Eva Torra
- Evelyn John Holtzhausen
- Faith Senam Ocloo
- Farzana Baduel
- Firas Sleem
- Flavia Bonfá
- Founder & CEO, SlicedBrand
- Francesca Concina
- Franco Giacomozzi
- Francois Baird
- Frank G. Kurzhals
- Frank Ovaitt
- Fraser Hardie
- Gabrielle Gambrell
- Gail Cohen
- Gail S. Thornton
- Garry Lockwood
- Gary Wells
- Gavin Haycock
- Gene Marbach
- Genevieve Hilton
- George Affleck
- George Allen
- George Flessas
- George Noon
- Georgios Kotsolios
- Georg Lahme
- Gerd Götz
- Gergana Vassileva
- Gerry Griffin
- Gerry McCusker
- Giles Fraser
- Gillian Findlay
- Girish Balachandran
- Giselle Bodie
- Glenn Schloss
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- Gordon Coulter
- Graeme Domm
- Graham Goodkind
- Graham Goodkind
- Greg Haas
- Gregory Cole
- Greg Wright
- Guðjón Heiðar
- Guðjón H Pálsson
- Guillaume Herbette
- Gustavo Averbuj
- Guy Esnouf
- Guy Versailles
- Guy Walsingham
- Hannah Patel
- Hansch van der Velden
- Harald Bråthen
- Haroon Sugich
- Harriet Mouchly-Weiss
- Heath Applebaum
- Heather Astbury
- Heather Chambers Knox
- Heather Kernahan
- Heikki Sal-Saller
- Hélène V. Gagnon
- Hemant Batra
- Hil Berg
- https://www.ipra.org/dashboard/my_cms/itle/add/
- Hubert Wisse
- Iain Burns
- Ian Rumsby
- Ilissa Miller
- Illka Gobius
- Ina Nikolova
- Indira Abidin
- Inge Wallage
- Ingmar de Gooijer
- Inna Alexeeva
- Ivan Jaksic
- Jacek Jakubczyk
- Jackie Cooper
- Jack Pearce
- Jacqueline Purcell
- Jacquie L’Etang
- Jaideep Shergill
- James Crawford
- James Duffy
- James Lakie
- James Lukaszewski
- James Lynch
- James McQueeny
- James Savage
- James Thellusson
- James Weeks
- Jamie X Oliver
- Jane Hammond
- Jane Stabler
- Janet Kabue-Kimani
- Janine Allen
- Jean-Michel Dumont
- Jean-Pierre Beaudoin
- Jeff Chertack
- Jeff Risley
- Jennifer Hardie
- Jennifer Hawkins
- Jennifer Janson
- Jennifer Leppington-Clark
- Jenni Field
- Jenny Hoefliger
- Jens D. Mueller
- Jeremy Galbraith
- Jeremy Galbraith
- Jessica Adelman
- Jessica M. Graham
- Jessica Van Onselen
- Jill Dosik
- Jim Donaldson
- Jim Kerr
- Jim Surguy
- Jim Walsh
- Jirimiko Oranen
- Joachim Klewes
- Joanna Oosthuizen
- Joanne Kennedy
- Jo Crawshaw
- Jodi Olson
- Joe Cohen
- Joerg Mueller-Duenow.
- Johan Melchior
- Johanna McDowell
- John Bailey
- John Foster
- John Gilfeather
- John Maroon
- John McLaren
- John Orme
- John Russell
- John Seng
- Jonas Jonell
- jonathan Hemus
- Jonathan Hemus
- Jonathan Sanchez
- Jonathan Shillington
- Jonathan Simnett
- Jonathan Smith
- Jonathan Wilson
- Jon Meakin
- Jonne Ceserani
- Jon van Dongen
- Jorge Acosta
- Jörg Pfannenberg
- José L. Ibarra
- Joshua Van Raalte
- Joshua Van Raalte,
- Joy Scott
- Juan-Carlos Molleda
- Juan-Carlos Molleda
- Juan F. Lezama
- Judith Hamblyn
- Judith Moore
- Judith von Gordon
- Julia Cartwright
- Julia Harrison
- Julia Hobsbawm
- Julia Stonogina
- Julia Willoughby
- Julie Atherton
- Julie Exner
- Julie Gaye
- Jutta Lorberg
- Kaija Langenskiöld
- Kara Alaimo Ph.D
- Karena Crerar
- Karen Reina
- Karin Lohitnavy
- Karl G. Rickhamre
- Kate Alexander
- Kate Dobrucki
- Kate Hartley
- Kathy Guillermo
- Kathy Tunheim
- Katie Delahaye Paine
- Katie Spreadbury
- Katrina Nevin-Ridley
- Katy Howell
- Kavita Rao
- Kazuko Kotaki
- Keisuke Maeda
- Keith Hunt
- Kelley Murray Skoloda
- Ken Hong
- Ken Jacobs, PCC, CPC
- Ken Mandelkern
- Kerrie Finch
- Kerry Sheehan
- Kevin Dorrian
- Kev O’Sullivan
- Khamisi McKenzie
- kimberley Goode
- Kimberly Cohen
- Kim Blanchette
- Kim Kyong-Hae
- Kimon Antypas
- Kiri Sinclair
- Kirk Hazlett
- Koenraad van Hasselt
- Korinna Penndorf
- Kristian Eiberg
- Kristiina Tolvanen
- Kristina Blissett
- Kristy Nicholas
- Krystyna Cap
- Kumi Sato
- Lak Siriwardene
- Lars-Ola Nordqvist
- Laura Evans Manatos
- Laura Hawksworth
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- Laura Schoen
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- Lee Nugent
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- Libby Howard
- Li Hong
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- Liz Kamaruddin
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- Louise Roberts
- Louise Robertshaw
- Loula Zaklama
- Lucas Bernays
- Luciano Luffarelli
- Luc Missinne
- Lucy Siegel
- Luis Avellaneda Ulloa
- Lukasz Wilczynski
- Lutz Meyer
- Lydia Buchtmann
- Lydia Lee
- Lydia Lei Lee
- Lyle Closs
- Lynette Jackson
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- Malcolm Padley
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