Thought Leadership Essays

Money or Morality?

By: Melanie King 04/12/2007
author"s portrait Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

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The PR Value Argument

By: Melanie King 01/08/2007
author"s portrait Convincing clients to spend more on PR can be an uphill struggle. Melanie King believes agencies need to stop backing themselves into a corner and stand up for the results they can achieve.

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