Thought Leadership Essays

ITL #181 Ethics: the heart of leadership

By: Kirk Hazlett 01/08/2016
author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

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ITL #155 Professional accountability: why PR?

By: Kirk Hazlett 25/01/2016
author"s portrait Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

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ITL #138 Ethics: an everyday consideration for all

By: Kirk Hazlett 07/09/2015
author"s portrait Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.

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ITL #37 Public Relations success: Why a commitment to learning is critical

By: Kirk Hazlett 14/08/2013
author"s portrait How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic

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