Thought Leadership Essays

Golden Reflections

author"s portrait Professional homogeneity and cultural diversity have made it a rich year for the IPRA Golden World Awards, writes chairman of the judging panel Jean-Pierre Beaudoin.

Managing The Opinion Factor

author"s portrait The growth in foreign ownership of major businesses has generated both cultural and communications challenges. Jean-Pierre Beaudoin says PR practitioners must increasingly take into account the ‘global map’ of their cleints.
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