Thought Leadership Essays

ITL #258 Content Marketing: Measurement and Analysis

By: Ina Nikolova 19/02/2018
author"s portrait To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.

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ITL #205 Corporate blogs: an effective boost for visibility and vitality

By: Ina Nikolova 30/01/2017
author"s portrait How do you create a corporate blog that stands out from the crowd? And what can we learn from the best exponents of the art? By Ina Nikolova.

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