Thought Leadership Essays

ITL #612   From bias to balance: the business case for addressing ageism in communications

author"s portrait There are significant benefits in proactively targeting over 50s talent and consumers. By Emma Kane.

ITL #400 - Listening: a much-underrated business tool

author"s portrait Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.
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