Thought Leadership Essays
Consumers Who Talk Back
By: Delia Sieff 11/12/2008
The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily – either to the benefit or detriment of a brand. By Delia Sieff.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
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- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
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- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
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- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
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