Thought Leadership Essays

ITL #594 Climate change communications: trends from three years of IPRA Golden World Award finalists

By: Daniel Silberhorn 23/09/2024

What makes a winner? Introduced in 2022, the IPRA Golden World Awards’ climate change category highlights how PR can play a role in tackling the climate crisis. By Daniel Silberhorn.

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ITL #581 Greenwashing risk: the state of play around the world

By: Daniel Silberhorn 24/06/2024

The air is getting thinner for corporate greenwashing across the world as governments adopt new laws against false green claims. By Daniel Silberhorn.

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ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing

By: Daniel Silberhorn 02/10/2023

Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.

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ITL #519 Net zero communications: how to effectively communicate sustainability efforts

By: Daniel Silberhorn 10/04/2023

Organizations must clearly show where they stand, where they want to go, which steps they are taking and the progress they are making. By Daniel Silberhorn.

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ITL #472 SDG17 Partnerships: meeting expectations in multi-stakeholder initiatives

By: Daniel Silberhorn 09/05/2022

Of all the Sustainable Development Goals, SDG17, Partnerships to Achieve the Goals, stands out given most sustainability challenges cannot be solved alone. But how can companies live up to societal expectations regarding strategic partnerships? By Daniel Silberhorn.

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ITL #463 Climate change: new IPRA Chapter enables much needed exchange and global cooperation

By: Daniel Silberhorn 07/03/2022

Communication and effective stakeholder engagement are the key drivers to support true transformation and help achieve the UN 1.5°C target. This takes the whole PR profession. By Daniel Silberhorn.

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ITL #437 From ‘Eau de Holiday’ to ‘Sunrise Chasers’: covid-19 unleashes PR creativity

By: Daniel Silberhorn 30/08/2021

Sitting on the IPRA Golden World Awards 2021 jury showed how covid-19 has brought the strongest sides of the PR industry to light. By Daniel Silberhorn.

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ITL #409 Decisive moment: CSR drives resilience for covid-19 recovery

By: Daniel Silberhorn 15/02/2021

The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.

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