Thought Leadership Essays

ITL #555 Being properly valued: why PR people need to change their behaviour

By: Crispin Manners 18/12/2023
author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.

read more / Comments

ITL #231 Employee engagement: wrapping communications in a SCARF framework

By: Crispin Manners 31/07/2017
author"s portrait Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

read more / Comments

Let your Customers do your PR for you

By: Crispin Manners 20/12/2010
author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: