Thought Leadership Essays

Making Sense of Digital Preferences

By: Carlos A. Mazalán 12/06/2009
author"s portrait Carlos A. Mazalán on separate pieces of research into the digital channels preferred by journalists and the attitudes of technology companies to corporate blogging.

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Cisco Broadband Barometer Measures Take-up in Argentina

By: Carlos A. Mazalán 11/12/2008
author"s portrait Carlos A. Mazalán provides a case study on the public relations activity surrounding the biannual release of research into the growth of high-speed internet connections.

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