Thought Leadership Essays

ITL #609 Behind the scenes: the power of neuroscience in decision-making

By: Ashwani Singla 13/01/2025
author"s portrait Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. By Ashwani Singla.

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ITL #165 Science based reputation management: insight, influence and persuasion

By: Ashwani Singla 04/04/2016
author"s portrait Five major steps are involved in creating science based reputation management campaigns. By Ashwani Singla.

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Next Practices

By: Ashwani Singla 29/12/2006
author"s portrait The ICCO Global Summit, held during October in New Delhi, India, took as its overarching title, Forget Best Practices, Think Next Practices. Ashwani Singla reports.

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