Thought Leadership Essays

Viewing posts from February, 2025

ITL #615 PR pros, ditch your butter knife: bring out the sword!

By: Sujit Patil 24/02/2025
author"s portrait The bedrock of modern PR has changed and those who do not adapt and sharpen their competencies will fade into irrelevance. By Sujit Patil.

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ITL #614 Integrating communications into cybersecurity incident response plans: crucial to protect brand and reputation

By: Kathryn Goater 17/02/2025
author"s portrait Many organisations are caught in a reactive mode when hit by a cybersecurity incident or technology outage. Far better to be prepared and to anticipate risks. By Kathryn Goater.

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ITL #613   Artificial Intelligence and public relations: legal, ethical, and communication trends for 2025

By: Cayce Myers, Ph.D., LL.M., J.D., APR 10/02/2025
author"s portrait The rise of AI presents new questions that strike at the core of PR and the communication function. By Cayce Myers.

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ITL #612   From bias to balance: the business case for addressing ageism in communications

By: Emma Kane 03/02/2025
author"s portrait There are significant benefits in proactively targeting over 50s talent and consumers. By Emma Kane.

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