Thought Leadership Essays

Viewing posts from January, 2025

ITL #611 Playing the long game: how PR outpaces short-term marketing metrics

By: Mary Poliakova 27/01/2025
author"s portrait PR isn’t marketing and its success can’t be measured with sales metrics. By Mary Poliakova.

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ITL #610 Strengthening the board of directors: its new communicative responsibility is key

By: Stephan Oehen 20/01/2025
author"s portrait Six recommendations from a PR strategy perspective that support boards of directors. By Stephan Oehen.

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ITL #609 Behind the scenes: the power of neuroscience in decision-making

By: Ashwani Singla 13/01/2025
author"s portrait Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. By Ashwani Singla.

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ITL #608 Where and how: why are we still struggling with strategy?

By: Monique Zytnik 06/01/2025
author"s portrait Strategy should not only position, it has to inspire. If it’s boring, it’s being done wrong. By Monique Zytnik.

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