Thought Leadership Essays

Viewing posts from September, 2024

ITL #593    Humanizing AI: putting people at the heart of the conversation

By: Roger Hurni 16/09/2024
author"s portrait PR professionals can bridge the gap between technology and humanity—and we should think of AI as “artificial interpretation”. By Roger Hurni.

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ITL #592   The formula for trust: the foundation of reputation

By: Stuart Maister 09/09/2024
author"s portrait Strategic communications is fundamentally about reputation. And reputation boils down to the question: are you trusted? By Stuart Maister.

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ITL #591   Prof. James E. Grunig: moral behavior does not occur without study, research, and reflection

By: Dana Oancea 02/09/2024
author"s portrait An interview with the noted professor and author James E. Grunig on PR and ethics. By Dana Oancea.

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