Thought Leadership Essays

Viewing posts from September, 2024

ITL #595   Leveraging your brand’s inner “Korean-ness”: lessons for global PR professionals

By: Christina Kim 30/09/2024
author"s portrait There is much to learn from the principles that drive the success of Korean brands. By Christina Kim.

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ITL #594 Climate change communications: trends from three years of IPRA Golden World Award finalists

By: Daniel Silberhorn 23/09/2024
author"s portrait What makes a winner? Introduced in 2022, the IPRA Golden World Awards’ climate change category highlights how PR can play a role in tackling the climate crisis. By Daniel Silberhorn.

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ITL #593    Humanizing AI: putting people at the heart of the conversation

By: Roger Hurni 16/09/2024
author"s portrait PR professionals can bridge the gap between technology and humanity—and we should think of AI as “artificial interpretation”. By Roger Hurni.

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ITL #592   The formula for trust: the foundation of reputation

By: Stuart Maister 09/09/2024
author"s portrait Strategic communications is fundamentally about reputation. And reputation boils down to the question: are you trusted? By Stuart Maister.

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ITL #591   Prof. James E. Grunig: moral behavior does not occur without study, research, and reflection

By: Dana Oancea 02/09/2024
author"s portrait An interview with the noted professor and author James E. Grunig on PR and ethics. By Dana Oancea.

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