Thought Leadership Essays

Viewing posts from August, 2024

ITL #590 AI in PR and communications: will it change anything at all?

By: Erik van de Nadort 26/08/2024
author"s portrait Many people are growing weary of AI-led communication and looking for authentic human experiences. By Erik van de Nadort.

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ITL #589   A valuable two-way street: unlocking the power of mentoring in global public relations and communications

By: Philip Tate 19/08/2024
author"s portrait Mentoring is more important than ever and IPRA members should have a lifelong commitment to it. By Philip Tate.

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ITL #588   Where media coverage is on sale: time to rethink the value of Earned?

By: Ong Hock Chuan 12/08/2024
author"s portrait Earned media has always been hallowed ground for public relations, and for good reasons. By Ong Hock Chuan.

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ITL #587 A 2024 business imperative: the increasingly critical role and impact of strategic communications

By: Jessica M. Graham 05/08/2024
author"s portrait CCO expertise has become a must-have in an age of rampant misinformation. By Jessica M. Graham.

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