Thought Leadership Essays

Viewing posts from June, 2024

ITL #581 Greenwashing risk: the state of play around the world

By: Daniel Silberhorn 24/06/2024
author"s portrait The air is getting thinner for corporate greenwashing across the world as governments adopt new laws against false green claims. By Daniel Silberhorn.

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ITL #580 Donald Trump on trial: his PR plan hits roadblocks as he becomes the first former U.S. president ever convicted of a crime

By: Andrew Blum 17/06/2024
author"s portrait What is the Trump PR strategy really all about? Attack, deflect, and delay. By Andrew Blum.

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ITL #579  The future of AI: ethical development, regulation and education take center stage

By: Svetlana Stavreva 10/06/2024
author"s portrait Key guidelines to help communications leaders ensure organisations uphold claims of trustworthy and responsible AI development. By Svetlana Stavreva.

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ITL #578   Thinking like engineers: how public relations can help businesses win in the ‘era of less’

By: Brendon Craigie 03/06/2024
author"s portrait Four ways to innovate and build more effective communications at a time when marketing budgets are squeezed. By Brendon Craigie.

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