Thought Leadership Essays

Viewing posts from May, 2024

ITL #577   Tell the truth and tell it fast: crisis communications in an 'always-on' world

By: Nicky James 27/05/2024
author"s portrait Businesses that are prepared, nimble and honest are better able to survive a crisis. By Nicky James.

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ITL #576 The appreciation test: artificial communication in the light of evolution

By: Dr. Jens Seiffert-Brockmann 20/05/2024
author"s portrait The age of AI in organizational communication has already begun, but there is a test it may never pass. By Jens Seiffert-Brockmann.

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ITL #575   Luna's legacy: shaping the Philippine brand with art and unity

By: Teodoro “Junie” S. Del Mundo, Jr 13/05/2024
author"s portrait The Philippines has strategically leveraged its cultural heritage and artistic expression to enhance its global image. By Teodoro “Junie” S. Del Mundo, Jr.

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ITL #574   Pragmatic, ideology-free and a bridge to the Global South: MENA’s new narrative is led by B2B influence

By: Ashraf Shakah 06/05/2024
author"s portrait The Gulf region is tapping the power of influence through the credible and confident voices of opinion leaders. By Ashraf Shakah.

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