Thought Leadership Essays

Viewing posts from April, 2024

ITL #573 The fintech VC winter is here to stay: three crisis management lessons

By: Mary Poliakova 29/04/2024
author"s portrait In an unstable and brittle world, being prepared for shocks and crises is crucial. By Mary Poliakova.

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ITL #572 My experience transitioning from PR to media: proof that it can go the other way, too

By: Ivan Jaksic 22/04/2024
author"s portrait Flipping the Script: “Choose a job you love, and you will never have to work a day in your life”. By Ivan Jaksic.

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ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

By: Robert Heldt 15/04/2024
author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

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ITL #570   Different, yes: bridging the generation gap with open dialogue

By: Marina Bolanča 08/04/2024
author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

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ITL #569 Look inside for the answers: the growing link between reputation and culture

By: Angela Scaffidi 01/04/2024
author"s portrait Employees bring the outside in and can act as an early warning signal for emerging issues. By Angela Scaffidi.

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