Thought Leadership Essays

Viewing posts from December, 2024

ITL #607 PR in Saudi: thriving amid challenges and change

By: Peter van der Merwe 23/12/2024
author"s portrait In ‘the Magic Kingdom’ transformation is occurring at an incredible rate, but reputational issues remain. By Peter van der Merwe.

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ITL #606 Broadcasting heritage: how media puts culture on record

By: Shilpi Jain 16/12/2024
author"s portrait Communication is no longer a one-way street but an interactive exchange among many voices, across multiple channels. By Shilpi Jain.

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ITL #605 The value of corporate reputation: a strategic asset in a complex world

By: Sandra Macleod 09/12/2024
author"s portrait The strategic importance of reputation management as a vehicle for organisational growth. By Sandra Macleod.

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ITL #604   Science fiction and public relations: sense of wonder opens new era of communication worldwide

By: Koichi Iwasawa 02/12/2024
author"s portrait How can SF prototyping create a product, service or society of the future? By Koichi Iwasawa.

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